You ready to 번 밖에서 생각해라, aka "Think Outside the Bun?!"
The past 6 months have been rife with rumor and speculation on the future of the Taco Bell franchise here in Korea. Not really Mexican, not really "American" and definitely not really healthy, 20 years ago, Taco Bell came, saw and bailed. That's all changed now, what with the huge influx of our wonderful Korea Expats! A market exists, and "where there is demand there must also be supply" (I believe Karl Marx said that; or maybe Howie Mandel).




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As for causing problems for the other quick fix Mexi/tex-mex places, I don't think it will be an issue. Taco bell is fast and dirty pseudo Mexican food joint that will hopefully curb some late night apetities rather than satisfy a nice sit down lunch.
Yay! Taco bell!